A phone receptionist for UK small businesses
The phone goes when your hands are full. Ansela picks up.
She answers in your business’s name, says what you’ve told her to say, books the caller in or takes their details, and emails you what was said.
£1.99 your first month, including VAT, then from £99 a month + VAT. 60 minutes in month one. No contract.
Set up in about 15 minutes.
Ansela is a Bookeasy.ai product. You sign up at ansela.bookeasy.ai, and you’ll see BOOKEASY.AI on your card statement.
What is Ansela?
Ansela.ai is an AI phone receptionist for UK small businesses, by Bookeasy.ai Ltd. She answers your calls in your business name, answers questions about your services, books callers into your Ansela diary and takes messages. Plans start at £99 a month + VAT, with a £1.99 first month and no contract.
01
The call she took while that boiler was in bits
The caller rambles, corrects his own postcode, and still ends up in Wednesday’s diary. Rob had the summary before he’d put the cover back on.
Example call; Whitlock Plumbing and Heating and the caller are made up.
An example call, not a recording of a real one. Ansela’s lines are in her real default voice, made with the same voice service she uses on calls. The intro and the caller are two other voices from it.
This call may be recorded. Thank you for calling Whitlock Plumbing and Heating. Please hold for a moment while I connect you.Recorded, and played before she picks up.
Hi, this is Ansela. How can I help?
Hiya. It’s the boiler, it’s gone off again. There’s a code on it, F22 or something, and no hot water.
Oh no, that’s no fun. Can I take your name?
Jan Kowalski. Sorry, am I talking to a real person?
No, I’m an AI assistant for Whitlock’s, but I can get that booked in for you. What’s the postcode there?
SK4 3… no, 2AB. Forty-two Elmfield Road.
Let me just bring that address up. So that’s 42 Elmfield Road, SK4 2AB. Is that right?
That’s it.
Let me find the first one free. The first I’ve got is tomorrow at ten. Would that work, or is another day better?
Ten’s fine, yeah.
Lovely. You’re booked in for your boiler repair tomorrow at ten. Anything else you need while I’ve got you?
No, that’s everything, thanks.
Thanks for calling, bye for now.
02
What she does, and what she won’t
Everything she says comes from answers you’ve approved. If she doesn’t know, she takes a message and says so.
- Answers in your name, day or night, on a UK number you divert to.
- Answers the questions you’ve given her: hours, area, services, your call-out charge.
- Books into your Ansela diary, inside your hours, around your days off. Changes and cancellations too.
- Takes a name, a number and what they need when it isn’t a booking.
- Puts the caller through to your mobile when it’s one you’ve said you want.
- Emails you after each call with a summary. The transcript and the recording are in your call inbox.
- Won’t guess, won’t quote a price you haven’t given her, won’t give medical or legal advice, won’t decide what’s urgent. You set those rules.
Two ways to use Ansela
Or use both.
- Keep your number. Divert your mobile or office line to Ansela. Your phone rings first; she picks up the calls you miss.
- Get a new business number. We give you a UK mobile or local landline number for your website, van and cards. Ansela answers every call to it.
03
How do you set up Ansela?
You choose a plan before your number goes live.
- Give her your website. She reads it and comes back with your services, your area and your hours for you to check.
- Pick a voice and try her. Have the boiler call above with her yourself, in your browser, before she takes a real one. Try being awkward.
- Divert your mobile. We give you a UK number. One short code diverts your mobile to it when you don’t pick up. Another turns it off.
04
Why ringing back later doesn’t work
By the time you ring back, they may already have booked someone else.
Someone with no hot water rings down the list until a person picks up. And a call back isn’t always answered: 69% of adults in Great Britain say they wouldn’t usually answer a call from a number they don’t know, which is what you are if you ring from a different phone or they never saved yours.
YouGov, 6,315 GB adults, 14 May 2025.
We built Ansela because we kept ringing tradespeople who couldn’t pick up, and then booking someone else. She isn’t a call centre. She answers in your name, says what you’ve told her to say, and writes down what the caller wanted.
If she gets a call wrong, forward us the recording.
Ansela[email protected]
05
Who she’s for
People who work with their hands, or with someone in front of them. Trades first here. Garages, clinics, salons, groomers and the rest each have their own page, with an example call for a business like yours.
06
What does Ansela cost? No contract
Starter is most people. Team is for more than one diary.
One job you’d otherwise have missed can cover the month.
Ansela is a Bookeasy.ai product. You sign up at ansela.bookeasy.ai, and you’ll see BOOKEASY.AI on your card statement.
| Plan | A month + VAT | Minutes | Calls at once |
|---|---|---|---|
| StarterSole traders, one or two vans | £99 | 600 | 1 |
| TeamDiaries for up to 10 people | £279 | 1,800 | 3 |
Minutes are time she spends on the phone with callers. Extra minutes are 20p each, up to a limit you set.
First month £1.99 including VAT, with 60 minutes, on Starter. Card needed; nothing else to pay in month one. Cancel from your billing page and it stops at the end of the month you’ve paid for. Plan prices exclude VAT.
Not VAT-registered? With VAT that’s £118.80 a month on Starter and £334.80 a month on Team.
Bigger team? See all plans.
07
Questions people ask
Do I have to change my number?
No. We give you a UK number. You divert your existing mobile to it with a short code, or ask your landline or VoIP provider to divert. Turn it off whenever you like. Here are the codes, network by network.
What if she can’t answer something?
She takes the caller’s name, number and what they need, and tells them you’ll be in touch. It shows up in your inbox and you get an email.
Can she put calls through to me?
Yes. Add your mobile and she’ll send calls to you when a caller needs you.
Is she any good with accents, and people talking over her?
Try her yourself in your browser before she takes a real call. Then read every transcript.
Does she book into my Google or Outlook calendar?
Not yet. She books into your Ansela diary, which you can see and change from your phone.
Can she take more than one call at once?
It depends on the plan. Starter takes 1 call at a time, Team 3 and Scale 3. If another call comes in while she’s on that many, the caller hears a short message and can leave a voicemail. That call doesn’t use your minutes.
Do callers know they’re talking to an AI?
Not unless they ask, or your intro says so. If a caller asks whether she’s a person or a machine, she tells them plainly that she’s an AI assistant. That’s built in, and you can’t switch it off.
Are calls recorded?
Yes. Calls are recorded and transcribed, and the recording and transcript are kept for 90 days unless you ask us for a different period. As set up, callers first hear a short recorded intro that says the call may be recorded.
How do I hear about a call?
By email, a few minutes after it ends: who rang, how long for, what happened and a short summary, with a button that opens the call in your inbox, where the transcript and recording are. There are no text or WhatsApp alerts.
Can I keep the number if I cancel?
It’s yours to use while you’re subscribed. If you cancel, we hold it for 30 days and email you before we let it go, and if you come back in that time you keep it. After that it can go to someone else. You can’t move it to another provider yourself: ask us before you cancel and we’ll tell you whether it can be done.
What is a minute?
Time she spends on the phone with callers. Starter includes 600 minutes a month. Extra minutes are 20p each, up to a limit you set.
What happens after the £1.99 month?
It carries on at your plan price plus VAT unless you cancel. Cancel from your billing page before then and you won’t be charged again.
Is there a contract?
No minimum term. Cancel any time and it stops at the end of the month you’ve paid for.
What does she do in an emergency?
She’s not an emergency service. You tell her what counts as urgent for your business and where to send it, like your mobile, or a number such as 999 or the gas emergency line.
Set her up on your phone tonight. Let her get the next one.
Ansela is a Bookeasy.ai product. You sign up at ansela.bookeasy.ai, and you’ll see BOOKEASY.AI on your card statement.